A. TikTok’s algorithmic logic

If you want a video to become popular, of course, you must first understand the algorithm logic of TikTok. It is useful for the platform to manage user data on its own platform, and to improve platform functions according to a series of user feedback behaviors, improve user experience, and make the platform more attractive. Multi-user, retain more users, and finally make the platform form a recyclable and benign ecology.

1. TikTok’s traffic pool distribution recommendation mechanism

TikTok is a decentralized platform, which means that any account has the opportunity to have millions or even tens of millions of followers. Even if we don’t have any traffic, as long as our content is popular, more and more people will pay attention.

Our newly released video platform will give a certain amount of initial recommendation traffic according to the weight of our account. The initial recommendation will be distributed first to nearby people and followers, and then intelligently distributed with user tags and content tags. TikTok has low-level traffic pools, medium-level traffic pools, and high-level traffic pools. Accounts with different weights will be assigned to different traffic pools, and they will get different exposures. The level of assignment depends on the popularity of the content. When the traffic pools are superimposed at different levels, there is an algorithm mechanism for superimposed recommendations.

The more accurate and vertical the account positioning is, the more accurate the followers are, the easier it is to monetize, and the more accurate traffic you get.

2. In-depth content positioning

What kind of positioning, what kind of target group to attract;

In-depth content positioning directly determines the content we want to update, and also determines the direction of our TikTok account operation, and what we should ultimately rely on to make money, all of which are determined by our positioning.

3. User orientation & material selection

After choosing the TikTok track, everyone’s account content generally still wants to attract the attention of users to facilitate future monetization operations. Failure to take into account the preferences of users is one of the reasons why some friends move popular videos to TikTok but have no views.

Original content: Create your video direction based on the current popular content combined with the behaviors and habits of the people in your target country

Handling content: You can look for it on some platforms, maybe you can find good quality but less popular content. The more unpopular videos are, the less likely it is to be detected. In many cases, changing your thinking will have unexpected results.

The important feedback indicators here are: views(completion rate) > likes > comments > forwarding.

B. TikTok account positioning & material selection

1. Vertical positioning

TikTok account only targets one field;

TikTok account only targets one group of people;

TikTok Video Posting Tips

2. Video release time: (According to the time of the country selected by your account, calculate the time difference and release it)

Morning: 11:00-13:00

Afternoon: 18:00-21:00

The most suitable time is to post before people get off work, so that they have free time to browse videos. For videos in certain directions, such as ASMR videos, emotional videos, etc., it is best to choose night time to post videos.

3. Video copy

(1) Grasp the number of words in the title

The TikTok platform usually requires 10 to 30 words for the video title, and about 20 words is the best. If there are too many or too few words, the system will automatically prompt that the publication is not allowed.

(2) Use interrogative sentences skillfully

Writing the title as an interrogative sentence is the easiest way to make users curious. Only when curiosity is generated will users want to know what your video content is and will have the desire to browse. Interrogative sentences are more conducive to “communication” with users, which can allow users to better substitute their emotions, and users generally see the question sentence pattern and basically form a thinking mode, and they want to click on the video to find the answer.

Source: TikTok screenshot

(3) Increase the sense of substitution

The purpose of increasing the sense of video substitution is to shorten the psychological distance with followers and let them feel that the video content is closely related to their vital interests. And once followers intend to express themselves through short videos, it will inspire followers to share behaviors on social networks, and many popular short videos also come from this.

(4) Accurate description of video content

The title is a high-level summary of the content. It must accurately reflect the core content of the video, so that followers can know what the whole content may be telling through the title.

Generally speaking, TikTok will extract classified keywords for recommendation based on the title, which directly determines the number of views and comments of subsequent videos. Clear titles will be more easily recommended by the algorithm to target users.

Source: TikTok screenshot

(5) Effectively integrate current popular content

Hot topics in recent life, hot words in traffic, popular movies and TV series, festival elements, etc., as long as the topics are widely discussed and highly concerned, they can be added to your videos, which can effectively increase the exposure of short videos and help videos. become popular.

(6) Catch the highlights of the video

Operators should select and present as many of the most powerful points in the video as possible on the title, so as to improve the recognition of the title. In addition, try to put the highlight in the video content at the beginning of the title to help users “focus” and reduce the cost of reading.

(7) Cleverly set suspense

A short video is actually telling a short and concise story. Using a title to tell a story is the need to enhance the appeal and appeal of short videos, and it is also the key to enhancing the power of communication and guidance. In the title of about 20 words, try to tell the story well, create suspense, and arouse the user’s desire to read.

(8) Interact with users

Interactive copywriting is to arouse the audience’s interest in interaction by enhancing somatosensory feedback, plot participation, and content exploration. In interactive videos, interrogative sentences and rhetorical questions can be used, and more open-ended questions should be left.

4. Hashtags

Source: TikTok screenshot

The topic tag of a video account refers to adding the #topic function that describes the video when the video account is posted. Through the tag, it is convenient to assign which topic the video account belongs to.

3 advantages of hashtags:

(1) Infinitely enlarge and increase the exposure of your own content

As long as your video number has a corresponding hashtag (whether it is created by yourself or a currently popular hashtag), it will appear in the aggregated result page of the corresponding hashtag and have the opportunity to rank high.

(2) Through content precipitation, to attract traffic for themselves

You can lead from public domain traffic to private domain traffic. For example, if you are a top influencer on TikTok, you can initiate a tag challenge to let everyone imitate you, so that you can direct public domain traffic to your own private domain traffic pool.

(3) Create hot topics and participate in hot topics

For example, businesses or institutions, by initiating or creating hot topics (which may also be hot topics in the official operation of video accounts), allow more users to participate in topic discussions, increase user stickiness and increase user activity. On the user side, if the video has a popular hashtag, it will become more popular with the popularity of the topic.