This article will introduce 4 brands that have successfully marketed on TikTok.

1. Puma

Puma is an athletic apparel company, and nearly every post is tagged with a brand name like #PUMAfam, #PUMAfootball.

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Videos with #PUMAfootball on TikTok have amassed 159 million views, with pictures and videos of famous footballers wearing Puma boots bringing the topic to the fore, and another hashtag, #PUMAvault, is more related to past Puma seasons products, and brand news.

Tags enable Puma’s marketing team to better connect with the brand’s audience, allowing users to quickly search for brand-related inquiries. Puma has no shortage of advertising budgets, and branded labels are an effective strategy for any company.

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2. Chipotle

Chipotle is another brand that has reached its target audience through TikTok. From video release to product launch, Chipotle touched users with raw humor, and a video introducing Pollo Asado racked up 4.2 million views in about a week.

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3. Elf Cosmetics

Elf Cosmetics commissioned a parody of Kash Doll’s 2018 hit “Ice Me Out” “Eyes Lips, Face” in 2020, Elf Cosmetics launched a branded hashtag challenge on TikTok, #eyeslipsface, and distributed value through The $250 makeup, skincare product approach encourages users to post dance videos. Videos with the hashtag #eyeslipsface have reportedly been viewed 9 billion times to date.

4. Vineyard Vines

Vineyard Vines is an American clothing & accessories retailer. Below is a TikTok post by Vineyard Vines of a pink whale mascot walking sadly in a garden, titled “This is me being beaten 50 times in the studio by a brat.” This video captures the hot trend, uses Owl City’s “Fireflies” as BGM, and the lyrics “I want to leave” are well combined with the picture, and received a large number of likes and shares from users.

Source: Network screenshot