The first point: TikTok’s account types: TT’s account types are divided into three types, personal, creator and business.

Personal accounts are inconvenient for marketing, because there is no way to choose a category for a personal account, nor can you fill in an email address and website; the creator account has one more item than a personal account is to choose a category, which is still meaningful for the creation of account labels. Labels can help the platform to locate accounts, and then recommend relevant traffic according to the labels; for the first two, commercial accounts can fill in the website, email and classification, and improve the positioning of these accounts, which will be more direct and clear. Traffic will not be wasted.

It is best to fill in the Tiktok account information completely before publishing the work, because you can’t predict which video will explode, so in order avoid wasting traffic and let users know you more conveniently and quickly, it is recommended to complete the account before publishing the first video. information. In this way, when the user enters the homepage of the account, clicking on the URL can directly jump to your independent website or the exclusive link page of the mall to realize the conversion and realization of traffic.

The second point: how to deal with the tiktok video content explained. Many people are hesitant to do tiktok when they first start: to be original or to move. If you are for traffic, or just want to earn TT’s creator fund, or promote products or music to earn commissions and advertising fees. Then moving is the best option. So how to deal with the moving video?

YouTube, etc. are also good sources of porting. Since we have to move, we must move some content that meets the user’s preferences. No one will like junk content, so we must choose high-quality explosive videos or new content with hot potential. Of course, we can’t just download it and publish it directly. The TT platform will detect the content through various means, such as watermarks, special effects, frame detection, background music, and the most basic MD5, etc.

For the content deduplication, as mentioned in the previous article, you can privately message me to send you the URL.

Although handling in the early stage can quickly increase fans, it is not a long-term solution. Considering the long-term development, it must have its own characteristics, so the best way is to add original content in the middle of account operation, and then gradually convert it to full original. Although the operating cost will increase, the liquidity of the account will definitely be stronger in the future. So what about original videos? You can start with imitation, find 10 big V accounts related to your field, download popular videos for analysis, imitate frame by frame, scripts, shots, and interpretation techniques. Don’t be in a hurry to improve and innovate. The best way to operate is to make breakthroughs later.

The third point: the soundtrack.

TT was acquired by the previous Musical.ly. As can be seen from the name, its core is music, although it is also a short video app. BGM is as important to TikTok content as it is to video content. Even BGM has a promoting effect on videos. A good music that fits the theme of the content can make a relatively ordinary video popular on the whole network. Conversely, a good video can also bring a background music. There are still many things to pay attention to when choosing BGM, such as copyright.

Fourth point: It is the copy that needs to be mentioned.

The composition of the copy has two parts: the video content and the description of the video when it is published. Good copywriting can make users pay attention to watch for a longer time, and the completion rate and likes are all factors that affect whether the content is popular. In addition, using precise keywords in the copy can also help the video to be pushed more accurately to the people who have the same tag as the video and may be more interested in your video, so as to gain more viewing.

Finally, due to the content recommendation of TikTok, for TikTok account operators who are in the early stage or who have just entered the game, precise traffic is more important than general traffic.