Compared with other social media platforms, the charm of TikTok is its closeness to life. And such a characteristic also directly affects brand positioning, and the brand’s advertisements in social media such as Instagram, Facebook, and other social media are more inclined to make high level excellent content by governing brand positioning. The difference between this style that makes the TikTok creator and followers different from unusual. TIKTOK, as the immature Zuckerberg dug away from Google’s global online sales and operation vice president, officially opened the social media, TikTok was re -following Facebook’s road in the posture of newcomers, and now in this game The feast cheers are not only capital, but also a variety of people.

Why is TIKTOK?

TIKTOK has many similarities with social media such as Twitter and Instagram, but TikTok uses an unique algorithm to give each video a relatively fair exposure opportunity. It’s the algorithmic inversion that has enabled TikTok to capture a large number of users for both in just two years.

The biggest difference between TIKTOK and other social media platforms, especially Facebook and Instagram, is that the latter’s homepage recommendation is mainly composed of user friends and grasp of address book information. TIKTOK does the opposite way, and does not start with the surrounding connections of the user. The recommended content can be said to be irrelevant.

The purpose of TIKTOK’s move is to extend the duration of users. Compared with Facebook and Twitter to consolidate the original social circle and then make fission, TikTok obviously achieved achievements in increasing the number of users. TikToker can also add the link to the resume, which is the pure thinking of the marketing level, making TikTok the capable people who are capable of creating land.

In addition, most of TIKTOK users are concentrated in the age of 10-29, and it is not difficult to locate the direction of content from the age structure. The “upstart” attributes of the fame of generations have become the prototype of many products when portraying the user portrait. TikTok, which is the main viral fission (marketing) content, is the place of Gen Z.

TikTok’s marketing ideas

· “Fission” marketing routine

Although foreign media have reported that TikTok intends to develop long video channels, the advantage of short videos must be difficult to give up. TikTok is a media platform based on social. Brands, creators and influential can express their personality and promote brand awareness here.

As mentioned earlier, TIKTOK uses unconventional algorithms to recommend videos for users. One of the purpose of this operation is that creators can feel the value of the work, and also create materials for the platform. TIKTOK does not disclose the content of its algorithm. What kind of videos can be popular is known by creators, the number of broadcast rates, the number of sharing, the number of comments, and the number of likes will be distributed to the video “integral”. The more “points” in the video, the higher the popularity.

The user will automatically jump to the recommendation page when opening the program, and the “life and death” of these contents are mastered at the user’s fingertips. For example, the system recommends this video to 10 users. If they choose to actively interact with the anchor (including but not limited to watching, re -broadcasting, comments, likes, sharing) And the attitude of these 100 users will determine whether the video can be “promoted” to the next assessment to actively recommend it by the system, and so on.

Independent station seller Sendafriend said that the company can achieve sales of $ 5 million in two years, and the TikTok fission marketing mechanism is indispensable.

· Positioning audience

Positioning target consumer groups mainly need to refer to the following points: age, gender, interest, occupation, emotional state, income, consumption awareness, common URL, but because TikTok’s audience is younger, the audience’s positioning does not need to make too much segmentation Essence

11 marketing skills that must be seen

· Show the true feelings

There are so many noise on TikTok. The important thing is to be true and stand out through your content. Don’t post videos that sound like sales, which is not why users on TikTok. TikTok users want to get entertainment or information instead of selling them to them. Before starting your TikTok marketing work, you spend time on this application. Once the algorithm knows what you like, it will provide you with high quality content. You may feel inspiration, which can improve the creativity of your own content.

Most of TikTok’s content is shot, edited, and uploaded through the mobile phone. The texture will be relatively inferior, but this will not become the reason for the hinders. TIKTOK users value the real sense of content, rather than the marketing talk of drooling. The use of TIKTOK to produce marketing content should start from its essence. TIKTOK is originally a social media platform that starts by short videos. So how can it be in 60 seconds It is eye -catching and reflects the sense of true feelings everywhere. The problem that the seller needs to overcome.

· Do not do the “Equipment Party”

I mentioned the grounding features of TIKTOK before. As acreator, there is no need to entangle whether to use 4K high -definition anti -shake camera equipment in video production. Use your mobile phone to open TikTok directly to record. Use one -button filter and light options. The budget is limited. Under the circumstances, it is an economic practical approach. Of course, the picture quality can be properly compromised, but the sound quality is not. Please keep the microphone.

·live streaming

Compared with of the live in China, the density of live is obviously inferior. TikTok also supports and encourages the host to go to the stage as a platform. TikTok will push a live notification to followers. Users can also watch the system recommended live channel when viewing the content of the recommendation section. It is not difficult to get a good second place. After all, most people still have not paid attention to it. For host, live can accumulate popularity, and rewarding is also a good income channel, one stone and two birds.

Although speaking, in the face of live , embarrassing scenes such as pauses and slips of tongue will inevitably appear. “Everything is difficult to start ” ，it is always important to take the first step. In order to calm down the tension before the live, you need to sort out the entire process and talk points before the live. During the live, try to answer questions from netizens.

Some links including Q & A session, behind the scenes tidbits, interviews, and offline gatherings will be built on the skeleton for live. This is a step that the live must be taken into a conventional column.

· Simplicity

In order to ensure the visibility of the content, the video rhythm needs to be adjusted according to the duration of the platform. Generally speaking, 15 seconds of video is suitable for the text message content with a concentrated information, and the 60 -second video is suitable for deep digging details. If the content is high enough, you can choose to split into multiple 15 -second videos to maintain a high clicks and completion rate.

There will be progress bar at the bottom of the interface of more than 30 seconds. The video is exactly about 30 seconds. You can consider extending the length to 30 seconds. 30 seconds are medium in TIKTOK. It can also maintain more broadcast rates to a certain extent. In addition, please keep in mind the end of the video to insert the copywriting and CTA.

·Atmosphere

TikTok comment is an excellent place for the host to talk and communicate with followers. As a qualified host, it is reasonable to make it with followers. The host personally ended his comments and praise comments as one of the ways to activate the community. It will also give followers a sense of belonging and honor. If too much comments cannot be replied, the host can choose to process in batches, and automatically reply to common comments. After that, you can record the videos for the active followers of the appraisal area. TikTok also comes with screening function to automatically delete comments containing certain keywords or phrases.

· Be a “chaser”

Don’t forget to browse a round of TikTok’s recommendation page before selecting the video theme to see if you can make the content that meets the trend of the day. This approach can meet the TIKTOK algorithm well. Referring to the existing materials on the day is a good way to understand the platform trend and flexibly creation.

Different from the mechanism of relying on the user’s search label and keywords, TIKTOK will automatically recommend videos based on the system algorithm, and the logic of each is “user group portrait analysis”. Similar behaviors and similar methods are processed. Users who use similar behavior trajectories will be classified as one category by the TikTok algorithm, and then recommend it, and the topic represents the largest number of interests between users and users.

But in reality, there are also many abuse of topics, that is, labeling hot topics for non -related videos. This behavior will make users who originally come to popular topics. It will also be greatly reduced. In general, it is necessary to lose money. It is not recommended to try this way of playing.

·Direct

It is not uncommon to insert the title at the beginning of the video or design the title as a video cover. In this way, users can understand the general content of the video. This method of ensuring that the user’s right has been valid by many creators. Due to the different length and width ratio of each mobile phone, the title is concentrated, otherwise it is easy to be blocked because the character is too long. Subtitles.

· New features, freshness

TikTok always launch some new features -GIF stickers, lace symbols, and so on. These new tools will add a lot to the video.

In addition, some functions of TIKTOK are still in the test stage are also worth trying. After all, it is difficult for the fresh sense of technology as a content creator.

· Stabilize the frequency of posts

TikTok’s algorithm is still a mystery. Here are the frequency of posting to post 1 or 2 a day, and it is active every week. This rhythm can keep the content fresh and interesting.

· Operating community group

Tiktok Creators Support, Tiktok for Beginners have higher active groups. Creators can find their own clusters here, and even create a new discussion team to create their own social circle. This is also maintenance and maintenance and a good way to have a relationship between users.

· KOL marketing cannot be less

KOL marketing and paid advertisements are indispensable for marketing nowadays. In the “rivers and lakes”, many of their “myths” have also circulated.

Peace Out Skincare is one of the brands using Shopify. In order to broaden the sales channel, focus on independent stations. It carries out KOL marketing and accumulate initial popularity by sending gifts to TIKTOK Internet celebrities. Peace Out Skincare comes from 12 million. Watching, 2.4 million likes, and 60,000 shared videos, achieved a “sales myth” of 15,000 orders for achievement. This video has been stabilizing in the hot topic list in the months after the release, and the number of orders is also out. More stable.

The SendaFriend that mentioned earlier can also leave the Tiktok’s god assisted. KOL marketing as a channel for the effectiveness of buying desires and developing new audiences has been used for large and small brands. Tiktok has many potentials to be disassembled. For example, Tiktok Shop, which is piloting in a small area, Tiktok is in the follow -up overseas, and the author and sellers are waiting to see.