ikTok has many users all over the world, all over the world. For some people, it will be strange how Amazon can do it, but TikTok can’t do it? Is there any skill that you can’t master?
How to choose products for different countries and regions?
First of all, pay attention to the preferences of consumers in different countries. Some people in Southeast Asia think red is unlucky, they may use white; green is a very strange color to Chinese, but in Southeast Asia, green is a popular color. Every country has some taboos. For example, Indonesia has some products with local cultural characteristics. And their headscarves sell very well, which is related to religion.
The second is the cultural difference of each place. It is not feasible to sell air fryer in Indonesia, because there are many local believers who do not eat pork.
One of the most popular categories in the UK is crystal, which is related to feng shui fortune. Even the British will put one or two crystal skulls when they are buried. So some local culture is a point we can dig.
Sellers who are well aware of local customs may be able to find a good category.
How to get customers through short videos and live broadcast rooms?
This is the core of the operation. It is difficult for many people to shoot short videos in the early stage, and some handling may be required, but the handling will be recognized by the system, so it is necessary to have the ability to edit and deduplicate. Of course, it is recommended that you make original short videos. Now it is a must to bring goods in short videos, and videos of goods delivery must be filmed, so that local people are touched and willing to buy.
The challenge of live broadcast is even greater. The first one is language. Relatively speaking, English anchors are easier to find. Southeast Asia can also broadcast live in English, and the Philippines and Singapore have no problem, because local English is more popular. In addition, Thailand and Indonesia have relatively high language requirements and may need to recruit talents in this area. It is recommended to recruit locally because the cost will be lower.
If the seller can’t shoot short videos or do live broadcasts, if they have certain supply chain advantages, they can find experts to cooperate.
Set up product commissions on the store, and find a local expert to work directly with him. He will help you bring the goods and earn commissions, and you are responsible for the delivery. To a certain extent, this can solve the problem that there is no way to shoot short videos or live broadcasts. For example, the most popular products in the UK are made by talented people.
Why do some people do well on Amazon but not on TikTok?
Amazon is the most typical representative of the era of graphic e-commerce and search e-commerce in the past. Its business model is that users already want to buy something, and they come to the platform to find it. If you optimize better than others, you will grab the listing. At this time, you may be fighting for product selection and on-site operation. In fact, the traffic has already been brought to you, it depends on whether you can eat it. But TikTok is the exact opposite. TikTok, on the other hand, has a lot of traffic, and you have to bring it in, say, by Posting videos to get people to buy.
If you only open a store, 99.9% of them will not be able to place orders. You must live broadcast through these short videos or bring the goods by experts. This is precisely because the traditional Amazon e-commerce has relatively little contact. This is a brand-new skill that requires the corresponding ability. .
So no matter what, TikTok is a good platform and a good track for cross-border e-commerce. After all, the number of people who use it will only increase, won’t it decrease, and the existence of users will have traffic. As long as different plans are made for different groups of people, and there are issues that need to be paid attention to during live broadcast, I believe that TikTok can continue to do well.