TikTok users are all over the world, and it can be seen how much traffic it has and the pool is huge.Therefore, being able to cast an advertisement on it can already play a great role in publicity. And many people should not know TikTok For Business very well, let’s talk about TikTok For Business.
What is TikTok For Business
TikTok For Business is a global marketing platform for advertisers launched by TikTok as a distribution center for all its brand marketing solutions. Katie Puris, director of global commercial marketing at TikTok, declared: “Don’t make ads, make TikTok.” In her announcement, TikTok Business Solutions is designed to give brands and marketers the tools to become creative storytellers and engage meaningfully with the TikTok community. The launch of TikTok for Business will help merchants better connect with the TikTok community, promote each other, and embrace creativity, positivity and authenticity.
Ad review process
TikTok For Business will review ad creatives, ad targeting regions and ages, promoted products and services, and landing pages.
Most TikTok For Business ads are reviewed within 24 hours. You will be notified once your TikTok ad is approved and published.
If an ad is rejected and the review believes you can make some changes that will help the ad launch, you will also receive a notification via the ad group in the TikTok For Business ad manager.
What to do if your TikTok ad is rejected
If your TikTok ad was rejected because it did not meet the policy requirements, you can edit the TikTok ad and resubmit it for review after reviewing the rejection details.
If you are unable to edit your TikTok ad or believe it has been misreviewed, you can request a review by clicking “Advertiser Support”.
Top 5 Advertising Forms of TikTok For Business
1. Brand Takeover: A 3-5 second open-screen advertisement (that is, the first screen the user sees when the app is opened), which can be a picture or a moving image. Full-screen ads can maximize user attention.
2. The first display of Topview: It is also a screen-opening advertisement, but in a different form. It is a video of up to 60 seconds, which allows the brand to have a better display effect and at the same time grabs the user’s attention during the screen-opening stage. Global testing has shown Topview to be effective, significantly increasing page views and user engagement.
3. In-Feed Video: Similar to instagram, the video advertisement that appears in the user’s browsing information stream can be up to 15 seconds and can be equipped with background sound effects. Content from In-Feed Video can also be used by brands as a showcase for Topview.
4. Hashtag Challenge: Users or brands can invite other users to create content around their branded hashtags and compete creatively. Advertisers can also choose to buy ad space on the Explore page (buy hot searches) to have their hashtag challenge displayed for up to 6 days. Additional Hashtag Plus also adds shopping functionality to this experience.
5. Brand Effect: The brand or product is added to the foreground or background of the video in 2D, 3D or the latest AR format “Brand Scan”, allowing the brand to directly participate in the user’s content creation. It can also be used in conjunction with Hashtag Challenges to increase brand awareness. Brand Scan will compete head-to-head with Snapchat’s Sponsored Lens and Word Lenses in AR ad formats.
Being able to put an advertisement on TikTok can play a big role in the promotion of a product. If you do a good job in TikTok advertising, there is no need to worry about a large part of the sales of the brand.