According to Statista, as of January 2022, TikTok has 1 billion MAU in the global ranking of all social media.

Not only that, TikTok also supports 75 languages and over 150 consumer markets worldwide, with 2.5 billion downloads, making it properly the most popular short-form social video app.

TikTok is not only a platform for social consumption, but also a stage for active sharing and universal creation.

And now, the value of this emerging arena is still budding and growing.

#02

Why TikTok + Private Domains is its best way to cash in now

The value of TikTok to businesses needs no further description, but right now, for many businesses, it’s about how to make the best use of TikTok to cash in on this growth phase.

Now TikTok, although sitting on a huge pool of traffic, is still a hobby platform rather than an e-commerce platform. At the moment, TikTok small shops cover several countries such as the UK, Thailand, Vietnam, Malaysia and the Philippines, and infomercials are also more focused on product promotion rather than effects, for merchants to seize this opportunity accordingly to reduce marketing practices while commercial realisation.

At the same time, the official TikTok function also provides sellers with the advantageous convenience of doing private domain attraction, with two favorable features.

First, links can be placed within TikTok.

This is definitely enough of a surprise. Put your own WhatsApp plus friends or into the group or shop website link on the homepage, directly lead customers to the field you want or the platform within the transaction cash.

Linktree tool address: https://linktr.ee/

With these tools, the super convenience of the home page can be put links. On your TikTok video, live, comments and other areas that can be used, put a link in my bio (home page has links), which can be said to greatly improve the efficiency of attracting traffic.

Second, TikTok number can be named yourself

The TikTok account can be named after itself. In other words, you can set it as your own contact information or brand name or other keywords, which also greatly facilitates the effect of attracting publicity.

The official business performance of TikTok and the above two major features can be said to have made it a golden partner with overseas private domains. In short, businesses can create awareness within TikTok. They can attract attention and popularity, and then combine this with timely opportunities to drive traffic to WhatsApp private domains, where they can close deals, convert, repurchase and cash in on referrals.

Assuming a link to a shop is listed on the TikTok homepage, it would be best for users to deal directly, but the vast majority of users would probably not deal and would then simply be lost. For merchants, the high cost and effort involved in driving traffic to the site is basically accurate traffic, and this is a huge loss.

However, this loss can be avoided by combining it with a social private domain. This is because by linking directly to WhatsApp or other social tools, the merchant will have a social connection with the user regardless of whether or not they close the deal. This way, even users who do not make a sale at the moment can be driven to do so in the future through social private domains, and repeat business and referrals can be driven by regular customers.

#03

Key steps in the TikTok+ private domain playbook

Hanging links on the homepage of the account: as mentioned earlier, we combined with diversion and linktree to set up links on the homepage, lowering the threshold for users to enter and reducing the entrance to avoid traffic loss.

Release videos to attract traffic: make vertical accounts and occupy more related topics to achieve accurate traffic.

Lead users to click on links: Combine with the top of the comments, video descriptions and other functions, prompting customers to link in my bio to lead users to establish social connections.

Private domain transaction order: In the WhatsApp social private domain traffic pool to guide users to place orders at the same time to establish social connections, and constantly expand the user’s lifetime value LTV and social value.

Thus, we can open the two channels from account creation to content creation to private domain operation, and realize the whole process design of customer acquisition and social distribution.

#04

Two batch operations to improve efficiency

In the whole process of TikTok+private domain customer acquisition and conversion, enterprises usually have a lot of complicated and tedious work in two links: the massive video publishing work in TikTok account operation and the bulk customer reach management work in the private domain traffic pool. Now, cross-border businesses can combine tools to improve efficiency in both of these areas.

For TikTok operation, there is TikTok Operation Treasure based on its ecology, which solves the problems of cell phone running environment, content production efficiency, and batch account operation through cloud cell phone + batch video automatic editing + RPA intelligent script operation.

For the bulk reach management of massive private domain users, there is WhatsApp SCRM private domain operation treasure based on its ecology, which realizes the function of bulk management of multiple accounts with one person and one device, reducing personnel workload and business operation cost.