There are two main types of TikTok traffic. The first is free traffic. You need to constantly create accounts and upload content to gain exposure. You can also divert traffic through comments and private messages. However, this method has a long cycle, and is not suitable for e-commerce sellers and APP promoters who want to obtain a large amount of traffic in a short period of time.

The second one is more applicable, that is, paid traffic, placing TikTok ads is the main method, and the operation is relatively simple.

TikTok ads have two core advantages:

1. No need to register a TikTok account:

Operating a TikTok account is a relatively tedious thing, and there are also issues of lock-up and current limit. Advertising is directly open to domestic companies, and there is no need to operate a TikTok account, as long as you prepare your own materials.

The TikTok ads we usually brush are not a common account, but the display form is the same as that of a regular account.

2. Low trial and error threshold and high ceiling:

At present, the requirement for opening an account is generally starting from 500 dollars, and the daily budget is not less than 20 dollars when setting.

Although free traffic is good, the ceiling is too low to be enlarged. It is difficult for the playback volume of a video material to explode, and it is difficult to bring a large number of transactions and conversions.

The imagination space for advertising is much larger, and you can control the rhythm of advertising by yourself. If you want to get more traffic, you will increase the advertising budget. If you want to control advertising costs or if the inventory of goods is insufficient, you just need to reduce the advertising budget or even stop advertising.

Let’s introduce the basic background settings of TikTok ads (Google Chrome is recommended).

Before setting, find an agent to open an account and recharge in USD, the agent will solve it. We are an agency specializing in TikTok advertising. In addition to helping you open an account and recharge, we can also provide guidance for your placement.

After opening an account, you can complete various operations in the advertising background by yourself. The specific method is as follows:

1. Log in to the ad serving background:

2. Select New Ad to create a new promotion series. If we are investing in an independent e-commerce business, the promotion target selects the conversion volume (other delivery targets can be selected according to the actual situation):

Next, fill in the name of the series, which can be written according to the product you voted for this time, and then add the date, so that it is easy to distinguish between advertisements of different products and different times.

Comparative test, choose to open, budget options are not limited.

3. Create an ad group, and also edit a name, because we only vote for TikTok, click “Edit Position”, and you can tick the rest.

Copy the product detail page and create an install pixel, the purpose of which is to track the performance of traffic after entering the independent site. Name, avatar, category, keywords, etc. are filled in according to the product information.

Comments can be closed according to the situation, because there are more negative comments.

The pixels are set as follows (take the shopify stand-alone site as an example):

A. Click Add Pixel to create Pixel:

B. Agree to the terms. If there are multiple independent stations, the names should be distinguished. Do not use random numbers. Otherwise, when adding pixels, the drop-down box will be random numbers, and you do not know the corresponding relationship.

Just choose to install manually.

C. Copy the code and paste it into shopify’s theme code

Save, return, click Settings – Payment, find Additional scripts, and paste the copied code into it.

D. Install the pixel assistant to check whether the pixels of our website are installed. In this step, you need to use Google Chrome and add an extension.

You can also search and download in the Google browser extension program. After installation, open the website of the independent website and click on the pixel assistant. As shown in the screenshot, it shows that the pixel is detected. The instructions are ready.

You can refer to the official guidance document below, but the screenshot of the shopify theme is wrong there, other places are OK, you can directly refer to:

https://ads.tiktok.com/help/article?aid=6723856280470945797

E. Create an event, select e-commerce, and select each statistical method.

Fill in the product link, select the page browsing event, add a rule, the default is page–include, the third box edit/products fill in, save;

Click to add to the shopping cart, also select the page browsing event, fill in /cart, fill in /checkouts for the ordering event, and fill in /thank_you when the payment is completed.

If you are not at ease, you can open your own website to see if the URL contains these keywords after each action.

At this point, the pixel is done, and we can track the pixel to understand the traffic conversion of the website for subsequent optimization.

4. After the pixel setting is completed, go back to the ad setting. According to the situation of promoting products, choose step by step