TikTok Ads relies on intelligent recommendation technology to efficiently match user interests with brand information. At present, there are four main forms of promotion: opening advertisements, information feed advertisements, challenges and stickers.

①Top view advertisement: grab the user’s attention at the first time. At present, the top view advertisement supports two forms of static image and video. It belongs to a golden advertisement slot. All users in the area where you put it will be displayed first when they open TikTok 3-5 seconds of ad time.

②the flow of advertising: For advertisers, allowing users to read advertisements in the way of reading information streams, multi-touch guide users in-depth interaction, and better provide users with The best thing about news feed ads is that they can be downloaded directly.

③Challenge: Quickly trigger interaction for the brand, through several official videos uploaded by the brand, and then quickly drive users to create and upload videos of the same theme together, so as to form the effect of video linkage, thereby triggering users’ herd mentality. Our ad went into a blowout burst in a short period of time.

④ Stickers: Stickers can be used together in the challenge, which can increase the spread of the video. The main feature of stickers is to lower the threshold for participation and increase the degree of participation in a fun way. And you can cleverly use exclusive stickers to increase the brand’s exposure and highlight the brand’s selling point advantage.

Live shopping cps paid content?

The main purpose of live streaming is that the brand owner, through the host agency MCN, pays for the anchor to promote and sell products through live video. At present, the live broadcast delivery is mainly paid according to CPS, which consists of two parts: [fee] + [commission].

The fee is relatively controllable, reflecting the personal influence of stars and internet celebrities, but it can often cost hundreds of thousands to hundreds of thousands.

The commission rate is generally set at 20% – 40%. The amount of goods sold by the anchor, the merchant will give the anchor or agency as much commission according to the proportion. The commission ratio of the cooperation between Li Jiaqi and Puxi e-commerce mentioned above is 20%, 150,000. The link fee is even a fee.

4 common advantages of TikTok short video?

1. The duration is short and the content is rich. The duration of short videos is generally controlled between 15 seconds and 5 minutes. The time is short, which is very suitable for everyone to watch in their spare time. At the same time, various types of content can be expressed through short videos. Although short videos are short, its content is still complete, “concentration is the essence”.

2. The production process is simple, you can shoot yourself through your mobile phone, and upload it to the network through simple processing, harvest traffic, and gain attention.

3. Be creative. Now the short video creation is full of kinds, attracting people to watch it. If you want to stand out among them, you need a lot of ideas and creativity.

4. It is highly disseminated, the production threshold for short videos is low, and the distribution channels are diverse. It is also easy to directly share the videos made by yourself on the platform, as well as watch, comment, and like other people’s videos.