If you play TikTok well, the first step is to locate your own TikTok account. This is the first question to consider every time you TikTok. But some people may not know what to do when locating the account.

How to find a TikTok account

First of all, what is the purpose of this account you operate: more fans? Do you want to sell goods? Or IP deployment?

We have to determine three types of positioning according to our own operational goals:

1.Flow powder type

Mainly aiming at the increasing number of fans, performances, beauties, popular funny jokes, popular movie clips, entertainment, etc. are all things that can be tried.

2.Cross-border e-commerce delivery type

Mainly aiming at making money from independent stations or their own mall alliances, and reviewing the characteristics of customer groups according to their own products. According to the characteristics of customers, according to their own content and most of the requirements of the content, the value of the product should be displayed as much as possible, and the user should be guided through video clips, subtitles, titles, etc., and tell them where to buy. But fans are not the goal, and the inflow conversion rate of individual videos is the main thing.

3. IP type

IP type: The longer the value of this account is, the higher the value of the content itself. Through IP production, the resolution of the work can be set, the distance with the user can be shortened, and the loyalty of fans can be improved. The demands on the team itself will also be higher.

1) Fans Number/Ad Number:

The main purpose of the increase in fans is not the click rate, but the increase in the number of fans.

Therefore, the more fans who follow an account, the happier the account operator is.

This kind of account intentionally attracts users’ attention in account introduction, video copy, comment area, etc.

If you have more fans, you can advertise to businesses and earn corresponding advertising fees.

Most of the fan accounts focus on entertainment content such as pets, funny jokes, and fashion street photography.

2) sell goods:

The purpose is to convert to mall or shopify. It is best to review your own products, user portraits of customer groups, etc., and determine your own content direction according to customer characteristics. In the future, TikTok will be realized mainly through shopping malls and shopify, so in terms of content, it will mainly display the value of products, guide users through eye-catching video subtitles and titles, and directly tell them where to buy. For most accounts of the type, the growth rate of followers is slow, but the growth rate of followers is not the purpose. The goal is to drive exposure and a lot of traffic from a single video to the direct chain.

3) IP type:

The value of such accounts is increasing, and the value of the content itself is high. Through the production of IP, the recognition of works can be established, the distance with users can be shortened, and the stickiness of fans can be increased.

First, when you play TikTok, know what type you are.

1. What content do you want to give customers?

2. Compared with other traffic sources, what are the advantages of your account’s video?

3. Can the drainage account continue to be exported?

4. Are you ready to sell goods?

5. Whether some products are suitable for sea conditions.

If you want to play tiktok well, you must know your positioning work, don’t blindly follow it. The location is confirmed.

How does our account work?

(1) Daily maintenance

Use the account to browse videos for more than 30 minutes every day, and let the system recognize the account as a normal use state, which requires manual operation.

(2) Video production

Due to the same platform, the risk of detection is high, and unless the latest video is found, it is recommended not to move TikTok videos unless deep editing is done. When selecting material content, be sure to confirm whether there is a copper mountain that can be mined continuously.

Video length: Trying to be as long as possible under 15 seconds, it will affect play rates.

Video copy guidance, add text guidance, and find ways to keep users watching to ensure video play rates.

The cover is enough to attract people’s attention, and the interesting cover is enough to increase the click-through rate.