A. TIKTOK for Business Advertising Prohibited Products
TIKTOK prohibits the placement of adult products, services and entertainment, gaming and gambling games, cigarettes and tobacco products, counterfeit pirated products, drugs and drugs, police and military equipment and political advertisements.
Products or services that are deceived, misleading or illegal for advertising and sales are not allowed, such as infringement, document fraud, and inconsistent information.
According to different laws and cultures, different regional markets may have different products and services. Advertising is prohibited. Sellers please check the specific requirements according to the placement area.
B.TIKTOK for Business Advertising Review Process
Tiktok for Business will review advertising creative materials, advertising orientation areas and ages, promoted products and services, and landing pages.
Most Tiktok for Business ads will be reviewed within 24 hours. Once your Tiktok advertisement is approved and published, you will receive a notice.
If the advertisement is rejected and the review believes that you can make some changes that help the advertisement release, you will also receive a notice sent through the advertising management platform through the Tiktok for Business.
Measures that Tiktok ads should take when they are rejected
If your Tiktok advertisement is rejected because it does not meet the policy requirements, you can edit Tiktok ads after checking the rejected detailed information and re -submit it for review.
If you can’t edit your Tiktok ads or think it is misunderstood, you can apply for a review by clicking “Advertiser Support”.
C. Some common Tiktok for Business advertisements are not trial
1. Advertising to brag, exaggerate or mislead the product performance
TIKTOK advertising materials cannot include the efficacy commitment of exaggerated product effects. In the absence of relevant evidence, advertising materials must not include exaggerated descriptions or absolute statements. For example, “100%natural herbal creambells cure all diseases”, “the first application in the world”.
2. Advertising copywriting or title spelling error
Advertising title/text must not include spelling or syntax errors, such as “From” as “RFOM” by mistake. It is not allowed to abuse the symbols in the text.
3. Video/audio has quality problems
Low resolution fuzzy videos, video lack of audio or audio quality, and TIKTOK advertising materials with vague, unclear or unrecognizable visual elements in the video screen will not be reviewed.
4. Advertising and promoting website information is inconsistent or irrelevant
The content of TIKTOK advertising materials including advertising title, advertising text, advertising pictures, advertising videos, and CTA should be consistent with the products or services promoted on the floor page. Advertisement and discounts are inconsistent with advertising and landing page brand information, products, discounts, and advertisements for advertising introduction product A. Website sales product B, etc., will not be reviewed.
5. Promotion website cannot be displayed normally or incomplete information
Advertising materials shall not guide users to the landing page that cannot work normally, 404, and the website needs to be displayed normally. In addition, e -commerce advertisements must display valid information such as contact information, company names, and company addresses on the page to provide clear transportation and returns and exchanges.
6. Including pornographic or shocking content
Excessive sexual hints or sexual teasing scenarios and behavior ads, as well as advertisements that may shock or fear that users may be shocked or scared or too realistic, will not be reviewed.
7. Infringement
Any unauthorized third party logo ads will not be reviewed. For example, with the TIKTOK logo, claiming that a product is “TIKTOK best selling products”.