Merchants on TikTok will have a “shop” display after successfully opening their own store, and some people can’t find the entrance to their own store after opening their own store, so where to find it? Are there any requirements for TikTok’s store page?
(a) Introduction to the TikTok store page
After a TikTok merchant is bound to an official account, the official account generates content for the merchant’s self-sold products, and sells e-commerce products through short videos and live broadcasts.
At the same time, on the TikTok personal page, the products in the store are displayed in the form of [shop], so as to establish an official account for consumers to know the products in the store. Consumers build trust in the store. In the future, the store page will also become a traffic front for brand marketing and activity publicity.
(b)TikTok store page display entrance
1. Account personal page entry
(1) Display conditions at the store entrance
After consumers enter the account homepage, whether to display the store entrance or not, the following conditions shall be met:
Account identity: The account is bound to the official account of the merchant;
Store verification: The merchant has an active store in the background (and approved);
Address: The area where the consumer is located is the same as the area where the product can be sold.
(2) Display style
2. Entry in the transaction process
(1) Display conditions at the store entrance
Whether there is a corresponding store for the merchant and commodity, and the entrance of the store is displayed.
(2) Display style conditions
The entrance to the store will be displayed, in “Live Room – Product Bag”, “Live Room – Personal Information”, “Product Details Page”, “Shopping Cart”, “Order List Page”, “Bill of Lading Page”, “Order Details Page”, “Customer Service Session Page”
Merchants and celebrities can sell live broadcasts through TikTok Shop, or directly link products to native short videos, or display products in the product window to promote sales. The platform’s selected alliances also help merchants connect with talented creators who can collaborate with them to create customized content.