In aging platforms like Facebook and Instagram,TikTok is a new, young voice. It’s a vibrant, creative and authentic social media platform. It’s a place where brands can relax and push boundaries that traditional media can’t touch. It can be seen that the TikTok ad is well worth doing.

It’s an exciting place for marketers. Many brands share fun and low-cost ads that stay true to their core personality. Whether you’re working with influencers or working on your own team, you can create content that captures both attention and conversions.

“TikTok is a huge opportunity for brands looking to diversify on social media and engage consumers in a unique way. TikTok has a huge advantage as an emerging channel and will continue to become more important as its user base grows. ”

In a guide to be released in July 2020, Movers+Shakers has partnered with Tinuiti to give advertisers insight into why ad success on TikTok is reasons.

“We all remember that Facebook is new, or that Instagram is new. It’s easy for brands to quickly grow their audiences, but platforms eventually become more paid. Savvy brands still have a chance to gain an unfair advantage over TikTok. You can gather followers and learn the tricks while still doing it organically. ”

– Evan Horowitz, CEO of Movers+Shakers

Here are some examples of some of the best ad creatives on TikTok today:

1. Guess jeans

The #InMyDenim included hashtag challenge was one of the first of its kind in the United States on TikTok and remains one of the best. The challenge encourages users to post videos of themselves initially wearing worn-out clothes and then transforming into fashionable clothing, which includes — you guessed it — the Guess brand’s denim products. The event lasted 6 days and included famous TikTok influencers such as @ourfire and @madisonwillow.

2. Kung Fu tea

Kung Fu Tea’s Boba Challenge is the perfect way to perform label challenges. The challenges are simple but fun, cause real reactions, and are unique to the brand identity and product. The challenge is so simple and inclusive that anyone can do it. The video looks like it may be from your friends, so it attracts the viewer almost immediately. Outcome? A viral TikTok ad!

3. Water sprayer

Confectionery brand Gushers has done an excellent job of producing creative and fun TikTok ads. Their TikTok videos often garner millions of views and a lot of engagement. In fact, Gusher’s first TikTok ad was viewed nearly 5 million times. By any standard, this is a very strong start!

4. Red Bull

Energy drink brand Red Bull does a great job on TikTok. TikTok’s short, vibrant video format is a great fit for the brand and appeals to sports followers and viewers who just want to see something cool. Red Bull has thus gained more than 4 million followers.

5. Ralph Lauren

Fashion brand Ralph Lauren was one of the first brands to try out TikTok Hashtag Challenge Plus products. The #WinningRL sport features actress, model and influencer Diana Silver and users sharing a time to win real-life challenges. The timing of this challenge coincided with the U.S. Open, so the top three challenge winners received the official Polo Ralph Lauren U.S. Open costume.

In addition to additional publicity, Hashtag Challenge Plus allows TikTok users to access the Ralph Lauren-branded store in the TikTok app and purchase products directly from the company.

6. BMW

BMW launched the #THE1Challenge hashtag when it launched its new sedan in July 2019. It worked with famed TikTok influencers Falco Punch, Sky&Tami and PatroX, who produced videos of them dancing with cars. As of today, the hashtag has collected more than 6 million views.

7. Alfiyer

This brand post by elf Cosmetics is the definition of a valid TikTok ad. It’s worth less than most YouTube ads, but it’s more effective at showcasing the brand due to a combination of slow motion, zoom, flash, and beautiful original music. Its beauty boils down to it.

8. The Washington Post

You wouldn’t normally expect a straightforward brand like the Washington Post to have a sense of humor, but its TikTok account is hilarious. Whether it’s covering other serious topics or general stupidity, newspaper TikTok videos are a pleasure to watch. Based on the account’s 500,000 followers and 23 million likes, it seems like everyone else agrees.

Is TikTok suitable for every brand? [Expert Interjection]

In a recent interview, Joshua Bloom, head of global business solutions at TikTok Canada, said:

“Often, when people dig deeper into an app, they realize that the content in it appeals to everyone, whether you like sports, DIY, fashion, comedy or dance. The TikTok community is pushing the limits of creativity and serving brands that are open doors to try new things. ”

We’ve found TikTok to be a great place to discover something that’s both interesting and interesting. Marketers are no exception. The more fun it is to make a TikTok ad, the more likely it is to succeed. Forget about dull corporate brands for a moment. Connect with your inner performers and you’ll have a better chance of connecting with your TikTok audience.