Affected by the epidemic, home educational toys are selling well all over the world, and the toy category is also growing. The toy category sales of the independent station increased by 4.612 billion dollars year-on-year, of which the educational toys of 20-50 dollars are the most popular. .
We detected a very popular educational toy from TikTok recently, a drawing robot. After the video was released, netizens continued to ask for links to buy.
1. Product introduction
This “drawing robot” is designed for preschoolers to learn step by step without a screen. It helps kids learn to draw, alphabet, spelling, counting, math, subject recognition and more.
24 different drawing cards, just put the card on your eyes, you can hear a ding when you look at the drawing, learn to draw step by step, the toy is made of high-quality non-toxic ABS plastic material, and the body adopts a 360-degree no-angle design , to avoid harming children.
Source: Amazon
2. Popularity on TikTok
Account popularity
@goodstuff.toys started posting videos from 3-8. The first video got 5.8 million views, and the current account has 52,000 followers and 370,000 likes.
@goodstuff.toys released a video of a drawing robot on March 22. According to data, the video has received 11 million views and 270,000 likes.
The video directly shows how the product is used. Put the card in front of the camera, and the robot’s hand will start to draw. The product has no electronic screen, there is no need to worry about it being bad for their eyes or distracting.
With the company of the robot, it can also reduce the time children spend watching TV. When parents are busy, this robot can accompany children to play together, and the appearance of this product is very cute, which can attract children’s attention.
Although the video was released on 3-22, until a week ago, some netizens said in the comment area that this product was too interesting and wanted to buy the same product. Many netizens are asking for sales links.
In addition to the popular video posted by @goodstuff.toys, the author found a more popular video. When I found the video, the release time showed that it was 8 hours ago, and the number of video views reached nearly 7 million.
Source: TikTok.com
This test blogger has been sought after by a large number of netizens. The products tested will make many people buy it, and he also evaluated the painting robot today. His followers expressed their trust in his recommendation. Six hours ago, there were netizens said they wish they could have one.
Toys are indispensable in the growth process of children, but choosing toys for children is also a technical task. Good toys can help children’s intellectual development, promote visual development and so on. Therefore, when sellers choose products, they can consider the early education puzzle category.
3. Market situation
Through Google Trends, we can understand the search popularity and market trends of product keywords on search engines within a certain period of time.
At present, the search interest for “painting robot” in the United States alone has increased in the near future. From the side, it reflects the recent increase in demand and search popularity for the painting machine product “painting robot”.
4.Price
The drawing robot is priced at $79.99 on Amazon.
Summarize
Data from Made in China.com shows that among the maternal and infant products from January to May 2021, the TOP products demanded by buyers are: baby products, educational and educational toys, plush and stuffed toys, children’s vehicles, baby clothing, etc. .
Now, toys are not just for playing. The form of toys + education will be more and more accepted. Educational toys are a category worth studying. When choosing products, cross-border sellers can choose this drawing robot.