In August 2021, TikTok created its AR development platform called Effect House, and developers can create AR effects in TikTok’s video applications. Effect house is now officially launched. The platform has been in the test stage since last fall. At present, more than 450 creators have adopted the platform and released their effects on TIKTOK. TikTok said that these effects were used in 1.5 billion videos. Globally browsed globally The amount exceeds 600 billion times.
TIKTOK is now open test version to encourage further development.
Effect House released to strengthen TIKTOK and competition for platform competition
This release will make the competition between TikTok and Snap and Meta more fiercely. Both companies have provided a series of tools to allow developers to build AR experience and effects for their respective applications. At the same time, TikTok’s huge special effects library is a key part of supporting its video services and helps inspire creators to make videos. By allowing creators to create their own special effects, TIKTOK will inspire more video creation.
Although using Effect House to build tools may require some technical knowledge, TikTok has created a detailed document. Tell users how to use this platform to create specific types of influence, such as segmentation, mask, head tracking, facial stretching and 3D FACE, and how to use different textures, materials, light and shadows, and so on. It also provides templates, online tutorials, and knowledge laboratories (Knowledge Lab). TikTok engineers will demonstrate on the spot how to use Effect House to create a specific effect.
TIKTOK also issued a special guidelines for Effect House, which details other policies outside the existing community guidelines that the effect creators must abide by. This explains that TIKTOK does not allow creators to release negative stereotypes that promote skin tone discrimination, describe cosmetic surgery (such as lips) or encourage the appearance of others.
For TIKTOK, the latter is an interesting choice, because so far, some of the most popular filters and effects on various platforms are “beauty filters”, which can smooth the skin, adjust the jaw contour, and change the shape of the facial features. Makeup, plump lips, etc. TikTok also has its own set. But with the influence of filter on user mental health, especially the impact on young girls, it has become more and more obvious, and the rebound of this editor is becoming stronger. A survey by Consumer Reports last fall pointed out that most (59%) Americans now say they think beauty filters are troublesome.
Members are particularly concerned about how social platforms affect young people’s views, because they are concerned about the bills that supervise the industry. Last year, they asked social media companies such as SNAP, Instagram, YouTube, and TikTok about dietary dietary diet and other contents. TikTok is likely to do not want to create an unnecessary, creative effect thunder area with potential problems, because TTIKTOK is already very popular among young people, and can also serve people under 13 years of age through a age threshold system.
Effect house is open to the public, but it is still a test version
TikTok said that the effect of users’ creation will be reviewed by their trust and security team to ensure that they follow the company’s policy before publishing to the public. If the company misses the illegal effect, the community can use the “report effect” function to report it. This will promote the team to review it to observe the effect guide. TIKTOK also said that if it finds the use of a certain effect, it violates the guidance policy (even if the effect itself does not violate), it will delete the video of the effect and use the effect.
When the creator is displayed on TikTok with the special effects built by Effect House, the results of these special effects pages will display the creator’s username and their personal data links. All creators can be viewed from the designated labels of their personal data pages in the concentrated labels of their works.
TikTok pointed out that although “Effect House” is open to the public, it is still regarded as a test version.