Many Tiktok players generally have a question: My video is similar to that of other people’s popular video content, and the shooting is almost the same. Why does my account play a thousand or even 0? The praise rate does not exceed 30%( the likes = liked volume/playback volume), and the other handling videos are tens of thousands of likes and playback?
The biggest impact of success is whether your video has been pushed to the homepage. The goal of making an account is to eventually appear on the TIKTOK For You page, adding Tiktok followers and spreading.
Source: Tiktok’s new account 3 -day data
Before making a video, you have to learn about the working principle of the TikTok recommendation page for you page
Although let your videos appear on “For You Page”, it is an exploration of the Tik Tok algorithm. Striving for “For You Page” video brings a sensational effect:
1. What is the TIKTOK algorithm?
The TIKTOK algorithm is essentially a recommendation system that can weigh interest and dislike factors. In terms of easy understanding, Tiktok’s algorithm is essentially decentralized.
How to understand decentralization?
On Instagram, if there are no followers, no one will even look at it. But Tiktok is different. As long as you send videos, no matter whether good or bad, there is a certain amount of views. Views are linked to audience behavior, and audience behaviors promote the number of videos.
The line is called the traffic pool, and the Tiktok algorithm gives a playback volume of 100-1000 each video. Two waves or even larger traffic pools.
Source: TikTok report
The first stage -cold start, according to the analysis of content, the number of theme labels and accounts, the number of followers of the account is determined, and the new content is recommended to a small number of audiences
The second stage -data weighted, testing a little more audience. The personal data contained in this audience is similar to the personal data that previously participated in the first stage, until it may become a recommended video.(For you Page)
The third stage -the number of audiences is weighted, and the video appears in more FYP, strengthening crowd label distribution, making the content distribution more accurate. This is similar to guessing the labels, the video is labeled, and the user also has labelsand there’s a tag match between the two.
The fourth stage -entering the high -quality video recommendation in the last stage, the video will break through the label, just like Zachking video, almost every Tiktok user will swipe Zachking videos.
Abnormal law -In addition to these normal rules, there is an unexpected concept, which is called “digging grave” in the industry. It was the previous video which views and likes are low. Later, some users liked it very much. Tiktok would think that your video was very popular with users. It was re -incorporated into the algorithm calculation and began to show. Therefore, do not delete it easily for videos with low playback volume. It may become explosive one day.
Source: tiktok.com
2. Influencing Factors
Although Tiktok has not fully made the algorithm, it has indeed shared and explained three main factors:
User interaction – what each user does on TikTok. Among them are not limited to: 1) like, 2) sharing, 3) the end of the broadcast rate, 4) followers, 5) comments, 6) Creative content
Video information -detailed information related to video content, including 1) subtitles, 2) sound, 3) theme label
Equipment and account settings -such as 1) language preferences, 2) national/regional settings, 3) equipment type
3. How to get Tiktok traffic?
The above mentioned points that affect the volume of the video 0, and then share a few tips that can get traffic:
1) Use tags traffic well
The most direct way to FYP is to attach #Foryoupage or #Fyp labels in the video introduction,
The simplest and rude way is to be relatively popular in front of the video title. It should be noted that the content and topic are correlated.
When popular content appears, many people will pay attention to the development and ending of this incident, because the audience who likes this content is larger and the content is easier to spread. Therefore, once the video content is interesting, it naturally attracts a lot of followers’ attention.
Source: tiktok.com
But the problem is that this kind of label is too popular, and the playback volume is over trillion. It is not particularly creative and difficult to go. There is also a way to copy the way -ingeniously, video content related to the video content Label.
For example, if you are a pet product seller, you can bring the recently hot #Petvlog tags, compared to other popular tags, #PETVLOG participation is about 500 million, with both natural traffic. There is a possibility of standing out.
Source: tiktok.com
If you want to be a little more niche, you can find pet -related labels in the search bar.
As can be seen from the figure below,#PETDOG’s total participation is only about 5 million, which is very suitable for sellers who specialize in dog products.
Source: tiktok.com
2) Improve audience interaction
Why do you want to improve user feedback? In Tiktok’s algorithm, the interaction of the audience is extremely important.
It indirectly decides whether the video can enter the next level of traffic pool. The user’s response includes the end of the broadcast rate, the number of comments, the likes, the sharing, etc. These indicators can be made through artificial design.
Based on the long term exploration, the author has touched the short video of 15 seconds, and 3 seconds, 5 seconds, and 10 seconds are the key points of gold.
Source: tiktok
In other words, when your video watching the length exceeds a specific value, the platform will increase the traffic tilt.
Pay attention to the data weight of the video
Play volume (end broadcast rate)> Likes> Reviews> Forwarding volume
Even if you just applied for 0 follower, there will be about 300 views of any video. Whether you are a red person or not, as long as you have high -quality content, you will have the opportunity to become large. The mentality must be good.