More than one billion people are using TikTok, and it has become a popular platform today. Everyone starts to share their creativity, express their true thoughts, and even various teaching-related content has begun to appear. Among them, #TikTokMadeMeBuyIt has accumulated 7.4 Billion’s views, especially compared to the hashtag, music views are 47% higher, and 88% of users believe that music is the core of TikTok videos, and a whopping 96.96% of video views are from For You Page.
TikTok analyzes by product category:
1. Apparel & Accessories
Consumers turn to TikTok videos to find inspiration for clothes matching, which is arguably one of the hottest topics on TikTok. It can be seen that this year has grown by 104%, and hashtags such as #ootd have increased by 223% and #FashionTikTok has increased by 2090%, and the data can be seen to be an increase in the number of online users. This topic is also a topic that consumers are eagerly paying attention to now.
Source: The TikTok What’s Next Report 2022
TikTok has classified the following hashtags as popular throughout last year, as well as trends that are expected to be popular in 2022.
Source: The TikTok What’s Next Report 2022
CommunityCommerce is the latest trend because of word-of-mouth marketing, where people share entertaining and authentic reviews and content, making viewers more willing to watch and share. It can be seen that the overall viewing rate has increased significantly last year. How to catch up with business opportunities and stand firm in this wave of growth trends, among which local creative content and advertising strategies are indispensable for success. Having a local professional team can come up with creative content that conforms to local thinking. Resonate with viewers/consumers, create online discussion volume and attract online attention.
Source: The TikTok What’s Next Report 2022
In 2022, TikTok will focus on the “e-commerce” part of the Community Commerce community business. More and more products can be purchased by consumers on For You Pages. The following cases can be seen:
Source: The TikTok What’s Next Report 2022
You can also use Collection Ads and Dynamic Showcase Ads. The former can make the product scorecard appear on the video, with a link to a series of product displays, and the latter can be mapped by product information. According to the consumption habits of users, it is recommended to the target customer group.
Source: The TikTok What’s Next Report 2022
Five steps to start your TikTok
1. Find your ideal creator
You can find suitable creators according to the industry, budget and corporate goals. A good beginning is half the battle. Choosing the right creator, in line with the image of the brand or company, can bring immeasurable benefits to the overall company. Points, the local team can find the Internet celebrity suitable for your brand by analyzing the target customer group in the local market, and with local creative content, it can have chance of success.
2. Test different types of creators
You can test different styles, backgrounds and audience sizes, tap into different subcultures, and maybe make amazing discoveries.
3. Use TikTok’s tools more
For example, TikTok Ads Manager can use paid advertising strategies, and the business center can manage analysis activities at any time. There are thousands of combinations of advertising tools and content. Only by finding the advertising content that conforms to the brand image and the thinking of the local people can create a successful advertisement, so that the advertising budget will not be wasted, so that every budget can be used to the maximum effect.
4. Build an “alwayson” strategy
The cooperation between brands and creators is two-sided, and it is important to expand the platforms of both parties.
5. Stop mentioning the creator after the briefing
Creators are an important part of TikTok and must be involved in the entire process to market/introduce your brand. Creators can be said to be an important core role in TikTok marketing. How to communicate and cooperate with celebrities professionally and effectively? Many details need to be paid attention to, such as the presentation style of video content, contracts, or the details of online activities, etc., the cooperation between brands and Internet celebrities is for the goal of long-term development. It is very important to maintain a good cooperative relationship with Internet celebrities in a professional and effective manner. After all, Internet celebrities also belong to themselves. The brand also hopes to maintain a good reputation, and the professional team can help the enterprise operate professionally.