With the continuous development of the e-commerce industry, there have been a variety of ways to bring goods. In recent years, with the popularity of cross-border e-commerce and TikTok, many people have also started to do independent stations. The emerging industry always attracts many people to engage in it. How can independent stations of TikTok live shopping, and how can they do better? What minefields must be avoided?

Why do independent stations do TikTok live shopping?

The first reason why independent stations do TikTok live shopping is that the traffic costs of other platforms are gradually increasing.

Facebook, Google and other popular diversion channels, the price of paid advertising doubled. As an emerging drainage channel, TikTok is relatively low in terms of advertising costs and celebrity cooperation costs.

Secondly, various platforms are now supporting live e-commerce, especially TikTok, and platform support will give more traffic. If this part of the traffic can be directed to the website, it can bring more orders to the seller.

Finally, TikTok live shopping is still in the initial stage of development. Whether it is a small and medium-sized seller or a big seller, they are all on the same starting line, and small and medium-sized sellers don’t have to worry about their future.

The host

Foreign language live shopping is the basis for overseas consumers to accept live shopping, and foreign anchors will have advantages in face and language.

The cost of domestic foreign anchors is relatively high, so some sellers will want to find some Douyin MCN agencies to operate. On the one hand, it is due to cost considerations, and on the other hand, they are considered to be more experienced.

However, live shoppings face different audience groups, so directly copying the domestic live shopping routine to do overseas live shoppings may not be very effective.

Sellers can consider finding some TikTok celebrities to do live shopping. They bring their own fans and their influence will be wider. But it should be noted that it is best to find influencers who match the tonality of the product and brand.

Minefield during live shopping

The live shopping process directly determines whether you can retain consumers and complete the conversion in the end. This process depends on the seller’s planning in advance, and on the other hand, it depends on the responsiveness of the anchor.

Therefore, sellers should pay attention to the following three points. The first is that the foreshadowing in the early stage does not need to be too long, or it is necessary to focus on products and show more product details in order to impress consumers.

The second is to pay attention to interaction and choose appropriate questions to answer. This is often overlooked by many new anchors. They only focus on introducing products, the interaction rate is low, and the churn rate in the live shopping room will be particularly high.

The third is that if the seller is looking for a Chinese anchor, it is necessary to avoid using the Chinese live shopping method, that is, to ask fans to buy it with passion. This is not a live shopping method acceptable to foreign consumers, who would prefer a detailed introduction.

The above is what you need to pay attention to when doing TikTok live shopping, only pay attention during these processes