TikTok is very popular, and many e-commerce sellers who have tasted dividends have begun to turn their attention to the TikTok platform. At the same time, e-commerce sellers have recently encountered unprecedented policy suppression by Amazon and Facebook. The increasingly strict policies have made sellers miserable. The industry is facing a new round of reshuffle, and sellers have turned to a new traffic position – TikTok.
As one of the most popular apps in the world, Tiktok has been downloaded 2.5 billion times worldwide, ranked first on both the IOS list and Google list, and the global monthly active users exceeded 1 billion. Monthly active users in the U.S. have reached 100 million, up from 11 million in early 2018.
Sensor Tower store intelligence data shows that Douyin and TikTok have exceeded 80 million downloads in May 2021, once again ranking first in the global mobile application (non-game) download list. Among them, the download volume of Douyin accounted for 12%, and the download volume of TikTok in the Brazilian market accounted for 16%.
For young people, TikTok represents the opposite of meaning, reason, and performance in real life. It’s full of absurdities, shenanigans, and unexpected surprises. It accurately captures the needs of young users and is highly sought after around the world. At the same time, TikTok also provides a platform for global companies and brands to reach users directly, helping companies and brands to attract more people who are more likely to like the product.
A. Why choose TikTok?
1. Wide audience coverage
As one of the most downloaded apps in the world in 2020, TikTok has audiences in more than 150 countries around the world. TikTok’s diverse products and audiences help advertisers reach more target groups and provide more high-quality traffic.
2. Service across multiple social media platforms
On the TikTok advertising management platform, it can serve across multiple social media platforms. From entertainment platforms to content discovery platforms, advertisers can find suitable social media platforms to place ads to meet diverse advertising needs.
a: Entertainment applications: TikTok, Babe
b: Information application series: TopBuzz, BuzzVideo, NewsRepublic
3. Precisely locate the target audience
On the TikTok ad management platform, you can define your target audience/ad targeting by restricting users’ gender, age, location, language, interest classification, network situation and system version. You can also upload audience packs to create custom audiences, or use lookalike audiences to reach audiences similar to existing consumers.
4. a variety of advertising creative to choose from
Creative ad styles are effective at reaching audiences, and advertisers can choose the ad creative format that best suits their target audience and target audience according to their needs: horizontal, vertical or square image or video ad formats.
Meanwhile, TikTok Ads Manager provides a range of creative tools:
a: Video creative tools, providing a variety of video templates, you can convert pictures into videos, easy to get started.
b: Programmatic creative tools to make the ad creation, delivery and optimization process more efficient.
5. Accurately measure advertising effectiveness
TikTok advertising management platform data monitoring tool: TikTok Pixel and third-party detection can help advertisers view data and customize reports, monitor advertising effectiveness at any time, and effectively measure marketing effectiveness.
B. TikTok ad formats
1. In-Feed
Its ad presentation form will be displayed in the TikTok video feed;
2. Brand Takeover
Open TikTok’s first full-screen ad, 3-5 seconds of display exposure;
3. TopView
The first video post after the user opens TikTok, 100% of the SOV screen opens;
4. Tag Challenge
Guide users to create and disseminate UGC with brand themes;
5. Brand stickers
Create your own branded stickers that users can place on recorded videos.