With more than half of the world’s population using social media, more and more brands are shifting their marketing focus to social media. With “TikTok For Business”, brands and cross-border sellers can easily reach a larger audience.

In Tik Tok, whether it is a user, a start-up brand or a marketing member of a globally renowned brand, as long as they can tell a true story and be active in the community, they can succeed on the platform.

Tik Tok ads are very effective for brands.

TikTok has no annoying pop-up ads or unskippable video ads. Ads will be cleverly placed on the user’s For You. In this way, brands can share brand information and integrate brand information into the video without affecting the overall user experience.

Unlike other social media platforms, Tik Tok is made with sound in mind. Research shows that 80% of Facebook users watch ads silently. On most other sites, users see silent ads. Unfortunately for brands, music and audio play an important role in storytelling, communication and emotional connection with audiences. This is also a prominent advantage of TikTok over other platforms.

What is the difference between TikTok marketing?

TikTok marketing is very cheap compared to other platforms.

No need to spend thousands of dollars on expensive high-end videos. Because this platform prefers original video content. No need to pay for tools to edit content and track campaign performance. Because this platform can handle it for free.

Using the TikTok Video feature, you can create multiple videos from your creative stockpile, reducing editing time and associated costs. For example, with the Smart Video Soundtrack tool, you no longer need to obtain a music license for ads, and the Video Template tool simplifies the process of creating ads in still photos.

Reposting viral TikTok videos on other platforms is also common as the social media landscape is intertwined. Tik Tok video content can be easily clicked, liked and shared millions of times by cross-posting content.

How do marketers use TikTok?

A lot of social media trends these days benefit from TikTok, and brands can easily get credit for being at the forefront of their marketing campaigns.

Tik Tok does not require brands to spend a large budget to create video content. Because natural shots taken in daily life have the same chance of success as masterpiece shots.

Tik Tok provides a level playing field for marketers. Unlike other platforms, Tik Tok’s algorithm allows profiles with no followers to get 1 million hits with new videos.

1. Create a brand channel

Create a branded channel, experiment with kinds of content, follow popular hashtags and content to apply to your posts. Use Tik Tok’s built-in filters, plugins, and editing features to create and share actual content.

Tik Tok is broad in scope, but meaningful interaction can only take place if the content resonates with the audience and meets the platform’s standards.

2. Cooperation with influencers

For many brands, influencer marketing is key to their TikTok marketing strategy. Influencers who grew up on Tik Tok have built a loyal fan base by providing relevant, high-quality content. They understand the platform and know how to make the most of its tools, features, and trends.

When you work with these influencers and conduct marketing campaigns, you can leverage their abilities and experience and even change their followers