The TikTok app has been downloaded more than 3.4 billion times worldwide.

TikTok saw an 80% increase in downloads in the first two quarters of 2020 (615 million).

By June 2021, TikTok broke records, reaching 70 million downloads in the U.S. during the quarter.

29% of the population over the age of 13 uses TikTok on a monthly basis.

46% of TikTok users are women (54% are men).

The US has 59% of the top TikTok influencers.

Only 6% of TikTok’s $90.7 million in revenue comes from the U.S.

TikTok has nearly 45 million followers on three platforms: Instagram (26.3 million), Facebook (17 million) and Twitter (1.5 million).

83% of TikTok users have posted videos.

Users open the TikTok app eight times a day.

The basics of the TikTok algorithm.

1. After the video is uploaded, TikTok will randomly show it to 100-500 users among the popular videos. In this way, it can assess whether the video is getting attention. These users may or may not have followed creators, but TikTok has determined that they may be more likely to engage with videos based on their past behavior.

2. The algorithm then measures the actual views of the video as well as the likes, comments, shares and downloads it received. After watching a video, it measures how many people follow the creator or create a new video using the audio from the video.

3. The algorithm will use the engagement speed to rate the video. If a video gets about 20% likes in a day, or if the completion rate (the percentage of the video viewed) is over 60%, then it gets pushed to more people. In other words, the video will be featured in the For You page.

If the engagement rate is low, the video will be shown to a small number of users, limiting its potential reach.

Additionally, TikTok considers the following elements to determine the types of videos its users want to watch:

Device type, language preference, and negative feedback for the video.

Whether the user is located in the same country as the creator who posted the video.

Song clips, hashtags and subtitles. The algorithm looks at these elements to categorize videos and then recommends more similar videos. That’s why your For You page might include a video with the same sound.

Important steps To Use TikTok For Business

The more views your video gets, the more likely it will appear on the “for you” page, bringing you more followers.

1. Personalize your profile photo

TikTok videos are authentic, original and authentic. So make your profile look consistent with your videos. You don’t need to bring out the best in you. As long as the photo is of yourself or reflects your personality, that’s fine.

2. Find your niche and stick to it

You can follow trends and create the same content as most people do and still get views.

However, if you want to differentiate yourself from other TikTok creators and create your own community, you need to find a niche.

Check out the TikTok accounts @sisterdrink and @irisallop. The first account selected the segment “making drinks,” while the second focused on showing people how to make delicious food in a small kitchen. They have their own niche. This method is also helpful for the account setting and selection of the enterprise.

Your niche can be anything, but it’s best if you choose to do what you love. This passion will keep you motivated and creative along the way.

2. Post videos every day

Maintain regular and quantitative updates every day to keep your content vertical and consistent.

4. Use hashtags correctly

Using hashtags does not guarantee your video a place on the For You page.

Posts are more likely to appear on more For You pages if they have at least one of these #fyp, #foryou, or #foryoupage hashtags in the title.

5. Go with the flow

The For You page displays popular videos. Follow and take advantage of them.

If ten different videos use the same song, it means people like it and there is a trend going on. There is no need to create the same video. Learn what works from these videos, get creative, and make your own.

6. Show something unique

Besides following trends, you should try something that people haven’t seen before.

Doing this helps you build your personality — what makes users recognize you among millions of other creators. Personalization is a very important way to help you stand out.

7. Interact with fans

Your comments on other videos can let people know about your TikTok profile.

A good start is reaching out to influencers. Follow them, share/comment/like their videos, and engage with their followers. Doing so will help you direct people to watch your videos and view your profile.

8. Followers redirected from other social media accounts

If you already have an Instagram account or YouTube account with a lot of followers, also let your followers know about your TikTok profile.

Since they already follow you on social media, they may not hesitate to find you on TikTok.

9. Advertise on TikTok

If you want to get to the top quickly, you can try a TikTok ad like this:

Currently, TikTok offers five types of ads:

In-Feed Ads: TikTok videos appear in users’ feeds, among organic videos.

Brand Ads: These full screen ads are shown when a user opens Tik Tok for the first time.

TopView: An ad profile is displayed when someone opens their TikTok app. It’s a version of the brand-acquisition ad unit that fades into in-feed video ads.

Branded Tag Challenge: Sponsored tags are placed on the Discover page. When users click on this hashtag, they are taken to a TikTok page with a branded logo, a link to the website, a brief description of the challenge, and popular videos using the hashtag.

Branding: Brands can design their own custom filters on the app.

Actionable Tips for Selling on TikTok

Getting followers is one thing; selling products is another. You need to act strategically to get people to give you money. Here are two great tips to help you increase your TikTok conversion rate:

1. Optimize your account page

TikTok allows you to add clickable links to the lower part of your profile. Use it to drive traffic to your website or other social media accounts. Take a look at the example below. These TikTok accounts add short descriptions (up to 80 characters) to encourage followers to click the link to buy.

2. Create a high-converting landing page for your product

When you create a TikTok ad, you add a link to a landing page that shows all the information about your product. This is also where people make their purchases. This is why landing pages need to be as optimized as possible. Shopify is the best option right now.